Local Clarity: What Exactly Are Citations?

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

As a local business owner, you probably know about a little something that pops up when people use Google to search for a business, the map pack. Here’s a quick example to familiarize yourself:

This little ‘box’ can be referred to as the map pack or listing, or even the snack pack. Either way, it’s more than likely a place that you want to see your business’ name. And if you aren’t sure how to get there already, you’re probably itching to know how. The potential business that can come from these Google listings alone, are enough to make all companies in the area want a piece of the pie. The good news is that you can have it with the help of what are referred to as local citations.

Citations are exactly what they sound like, which is the citing of information about something.

In local marketing, citations involved the listing of a business’ name, address and phone number, and can also be known as NAP. You can think of this as being similar to a listing in the phone book, but online.

Each time a company’s name, address and phone number are listed (in the exact same way) on a website, it essentially counts as a vote; a vote that shows Google a signal of credibility. The way Google see’s it, a business is more credible with more mentions from other websites. Therefore, the more times a business is mentioned on other websites, the more it counts towards it’s reputation online. This is why you will hear people talk about the importance of branding and reputation management. Make sense? We sure hope it does!

Here are some examples of websites that count as citation sources to list a business on: Continue reading “Local Clarity: What Exactly Are Citations?”

Infographic Shares Why Digital Marketing is Important for Businesses

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
If you haven’t heard by now, digital marketing is more important for local companies than ever. Not being active online and easily visible to potential customers can be damaging to a company’s ability to attract new customers.
If you aren’t aware of how and where your business appears to customers online, it’s very possible that you are also struggling to attract more customers online, and will until you fix the problem.
If you don’t believe me, just look at this infographic from Meridean Chiles. You’ll see why it’s so important to have an active presence online and how it’s affecting your business by not doing so. Enjoy.

Continue reading “Infographic Shares Why Digital Marketing is Important for Businesses”

Online Publicity for Reputation Management

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Do you know how you or your company looks to potential customers online? If not, you should probably take a deeper look into online reputation management, which is exactly what I wanted to cover in this blog post today.

Reputation management is important now more than ever with the growth of the internet.

More and more people flock to it every day to do research on a company, product, or service before deciding to do business with them, so if you have a bad, or at least seemingly bad one, it could hurt your potential to do more business which you in turn end up putting you out of business, correct?

Here are some of the best ways to get a grip on your online reputation, and make sure that you are receiving only good publicity.

Have (Active) Accounts on Social Media

Everyone and their grandmother have social media accounts these days. Point being, if your business or product is listed on at least Facebook, it will give off a greater sense of trust to people.

It’s quick and easy to set up social media accounts and you don’t only want to have them, but you want to update them as often as possible. Not only does this help build trust with your customers, it serves as a whole other avenue to attract more people.  Continue reading “Online Publicity for Reputation Management”

How Consulting Can Grow Your Business Faster

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Most businesses are busy doing what they do best – running their business.

Because of this, many don’t have the first clue how to market themselves, or take care of anything other than the day-to-day tasks of moving their company forward. This is where an online marketing consultant comes in.

There are many different types of consultants, obviously because there are many types of businesses, but in this case were are going to be talking about those that market online.

Hi, we’re Viaggi Consulting and we help companies with their online reputation management, which includes:

  • How they look to past and potential customers
  • What people are saying about their business around the web
  • Where they show up for potential customers and where they need work

Yawn.

We feel like we’re boring you already. This stuff may not look pretty on the outside, but it sure does matter when it comes to people making buying decisions, so it’s completely necessary.  Continue reading “How Consulting Can Grow Your Business Faster”

Short and Semi-Sweet Warning to Local Business Owners

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

If you are the owner of any kind of brick and mortar business in your local area, this message is for you. 

It will be short and straight to the point, as the topic is in fact so important that it deserves a post of it’s own, despite how long it is. 🙂

You should know that as technology advances, so will the number of people that use portable devices to search for what they need, including local services. So what does this mean for you as a business owner, and in English?

In short = if you have a website (and you should) then it needs to be mobile-friendly. i.e: comparable on all devices from tablets to iPads to soon enough, wearable technology. This is super important due to the fact that the majority of consumers these days – over half to be more exact – will use a mobile device when performing a search. And why not? It’s easy and they already have their devices closer by than their computers, making mobile gadget use even more popular.

While this may sound detrimental, it’s not. The only thing standing in your way of being optimized to give visitors the best user experience possible, is the simple fact of whether or not your website is mobile-friendly. If you aren’t sure whether or not you currently have a mobile optimized website, you can use Google’s very own testing tool. To find it, all you need to do is a quick Google search and the link will come right up. Continue reading “Short and Semi-Sweet Warning to Local Business Owners”

What is Reputation Management Exactly?

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Question of the day: What is reputation management and why do I need it for my business?

Scratch that.

What is online reputation management, and why do you need it?

Believe it or not, it does make a bit of a difference.

The online world is a gargantuous place, meaning it can be extremely hard to find a website if it’s not in place to be found. And if a website cannot be found, it won’t bring in any customers or sales, which defeats the purpose of having it in the first place. Wouldn’t you agree?

But instead of telling you what will happen without having an online reputation management strategy in place, how about telling you what you can do right now to implement one? But first, what exactly does reputation management entail?  Continue reading “What is Reputation Management Exactly?”

Why Reputation Management is Major for Local Businesses

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

If you’re a local business, your reputation is more important now than ever before. Up to 90 percent of consumers will search for an online review before making a purchasing decision, and a percentage of those people will make their entire decision based on what the review says.

This means that if you don’t have your online appearance in check, it may come back to bite you some day.

Knowing what people are saying about your business can be crucial to your online success. More importantly though, how many people will buy from or avoid you. Or even worse, ignore you altogether.

So if reputation management is so important for doing business online, what exactly do you need to make it work in your favor? We’ll give you the short version.

1.) See what kind of reviews have been posted about your business

There are now many available platforms for people to leave reviews for local businesses online, but some are more important than others. You’ve probably heard of all of these, since they include Yelp, Facebook, Yellow Pages, Angie’s List, Home Advisor, and Thumbtack.

What people are saying about your business on these platforms can literally make or break your ability to attract new customers online. With so many people using these social media networks to get feedback about a business they need to hire, it’s imperative to make sure your reviews are good. If you have negative reviews, make sure you are responding accordingly, and not in a negative or hostile manner.  Continue reading “Why Reputation Management is Major for Local Businesses”

How Hard is Local SEO?

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

How hard is local SEO exactly? Well, let me inform you, new friends.

First things first, local SEO is not a whole lot different from regular SEO, except for the fact that you are working with local businesses like limo drivers, carpet cleaners, repairmen, contractors, etc, etc, etc, which means that there is a lot less competition and people that know what they are doing.

This is what attracts most people to the field of local SEO since the majority of other products and services that are being promoted online are much more competitive. While this is a good thing, there are also some other differences to be noted.

For one thing, local marketing/SEO requires you to build relationships with business owners and prove to them that you have a skill worth them investing in, which is obviously way different than sitting at your computer all day implementing SEO strategies. You have to get comfortable in speaking and networking situations, and really become a person of value whereas online, you can get away with not having to meet people in person and manage an account for them each month.  Continue reading “How Hard is Local SEO?”

Why Hire a Consultant When You Can Just Do-It-Yourself?

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

As a business owner, the pressure is put on your to decided how you want to market your company, whether it’s online or off. Either way, the big question that seems to fill most of the plate is usually about whether or not the work should be outsourced.

It’s a valid question though.

In the ever-changing world we live in, new methods of marketing and branding arise which can make it difficult for busy business owners to keep up. So in this article, we wanted to talk about whether they should be trying to keep up or if they should consult someone else.

Consulting Vs. DIY

As just stated, things are always changing and it’s important to keep up. The problem with that however, is that most business owners are busy doing what they do best – running their business. This simply leaves less time for the marketing part of the business, unless someone is already doing that in house.  Continue reading “Why Hire a Consultant When You Can Just Do-It-Yourself?”