As a local business owner, you probably know about a little something that pops up when people use Google to search for a business, the map pack. Here’s a quick example to familiarize yourself:
This little ‘box’ can be referred to as the map pack or listing, or even the snack pack. Either way, it’s more than likely a place that you want to see your business’ name. And if you aren’t sure how to get there already, you’re probably itching to know how. The potential business that can come from these Google listings alone, are enough to make all companies in the area want a piece of the pie. The good news is that you can have it with the help of what are referred to as local citations.
Citations are exactly what they sound like, which is the citing of information about something.
In local marketing, citations involved the listing of a business’ name, address and phone number, and can also be known as NAP. You can think of this as being similar to a listing in the phone book, but online.
Each time a company’s name, address and phone number are listed (in the exact same way) on a website, it essentially counts as a vote; a vote that shows Google a signal of credibility. The way Google see’s it, a business is more credible with more mentions from other websites. Therefore, the more times a business is mentioned on other websites, the more it counts towards it’s reputation online. This is why you will hear people talk about the importance of branding and reputation management. Make sense? We sure hope it does!
Here are some examples of websites that count as citation sources to list a business on: Continue reading “Local Clarity: What Exactly Are Citations?”