One of the most common things you hear people screaming about online these days is branding. But why?
In short, many more people are starting to use the internet for search when they need a local service like a plumber, HVAC repair technician, tree service, cleaning services, etc. This means that all local companies should be building a presence online so that potential customers, as well as ones that previously used them, can easily find them.
There are many routes one can take to market a business online while branding themselves, but here are three easy ones that have worked for us every time.
1.) Be Active on Facebook, Google and Twitter
Despite what it may seem, many people use social media sites like Facebook to find a local business to provide the service that they need. This means that at the least, you should have a Facebook business page that contains your contact information. The more often you can post on the page though, the better.
This simply means creating helpful tips for potential customers, and providing other tidbits of information they might need to know. This can be done on each of the profiles themselves, or through the form of a blog post on a website.
2.) Create Helpful Content
Using your website or another blog to create helpful content for prospects it a great way to not only make your brand look highly professional, but very helpful as well. Continue reading “3 Big Tips for Branding a Business Online”