If you are the owner of any kind of brick and mortar business in your local area, this message is for you.
It will be short and straight to the point, as the topic is in fact so important that it deserves a post of it’s own, despite how long it is. 🙂
You should know that as technology advances, so will the number of people that use portable devices to search for what they need, including local services. So what does this mean for you as a business owner, and in English?
In short = if you have a website (and you should) then it needs to be mobile-friendly. i.e: comparable on all devices from tablets to iPads to soon enough, wearable technology.
While this may sound detrimental, it’s not. The only thing standing in your way of being optimized to give visitors the best user experience possible, is the simple fact of whether or not your website is mobile-friendly. If you aren’t sure whether or not you currently have a mobile optimized website, you can use Google’s very own testing tool.
If your website passes the test, congratulations! If not, sorry dude! Now you need to find a way to convert your website to a mobile-friendly platform, or hire someone to do it for you. Whatever your choice, I highly recommend doing deep due diligence first.
Having your website prepared to host users from all platforms is crucial, and is only becoming even more crucial over the next few years. Take my advice or leave it, but this information comes from time in the trenches testing – over and over again.
Take care now, ya hear.